Búsqueda de LIBROS DEL AUTOR: leslie butterfield

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  • ADVALUE
    ebook
    ADVALUE
    LESLIE BUTTERFIELD
    Advalue is organised into four sections, according to where the advertising effect is to be seen: * Company value effects * Business performance effects * Customer effects * Brand effects In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'. The individual authors are leading experts in t...

    $1,260.00

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  • EXCELLENCE IN ADVERTISING
    ebook
    EXCELLENCE IN ADVERTISING
    LESLIE BUTTERFIELD
    While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession.The first edition of this book, published in 1997, proved to be a huge success bot...

    $2,100.00

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