Búsqueda de LIBROS DEL AUTOR: leslie de chernatony

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  • CREATING POWERFUL BRANDS
    ebook
    CREATING POWERFUL BRANDS
    LESLIE DE CHERNATONY
    This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: • Summarises the latest think...

    $1,760.00

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  • FROM BRAND VISION TO BRAND EVALUATION
    ebook
    FROM BRAND VISION TO BRAND EVALUATION
    LESLIE DE CHERNATONY
    Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creat...

    $1,640.00

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