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  • ADVERTISING AND PSYCHOLOGY
    ebook
    ADVERTISING AND PSYCHOLOGY
    LESLIE GILL
    The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory, association, suggestion, volition, and so on. Modern advertising presents its ...

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