Búsqueda de LIBROS DEL AUTOR: leslie w rodger

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  • MARKETING IN A COMPETITIVE ECONOMY
    LESLIE W. RODGER
    Marketing in a Competitive Economy (1965) is a scientific study of marketing in the Western world, taking as a starting point a competitive economy and freedom for consumers. As marketing moved from an exercise in profitably disposing of excess goods, to being primarily concerned with producing goods as a result of market opportunities, so the field became more complicated and ...

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