Búsqueda de LIBROS DEL AUTOR: lia zarantonello

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  • THE HANDBOOK OF BRAND MANAGEMENT SCALES
    ebook
    THE HANDBOOK OF BRAND MANAGEMENT SCALES
    LIA ZARANTONELLO / VÉRONIQUE PAUWELS-DELASSUS
    The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need. S...

    $1,700.00

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  • THE SAGE HANDBOOK OF BRAND MANAGEMENT
    ebook
    THE SAGE HANDBOOK OF BRAND MANAGEMENT
    LIA ZARANTONELLO
    The Sage Handbook of Brand Management offers a comprehensive examination of brand management, covering its historical development, foundational theories, and current strategic practices. It addresses contemporary issues such as ethics, social responsibility, and the impact of new technologies, presenting a multi-perspective view that evolves from traditional models to socially ...

    $2,744.03

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