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  • PSYCHOLOGICAL PROCESSES AND ADVERTISING EFFECTS
    ebook
    PSYCHOLOGICAL PROCESSES AND ADVERTISING EFFECTS
    LINDA F. ALWITT AND ANDREW A. MITCHELL
    In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how ...

    $960.00

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