Búsqueda de LIBROS DEL AUTOR: linda kopitz

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  • THE POCKETBOOK OF AUDIENCE RESEARCH
    ebook
    THE POCKETBOOK OF AUDIENCE RESEARCH
    JOKE HERMES / LINDA KOPITZ
    Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed. This handy guide is divided into three parts: the first part, ‘Watching Post-Television’, offers ‘television’ as a shortcut to understanding today’s platform ...

    $640.00

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