Búsqueda de LIBROS DEL AUTOR: lindsay bruce

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  • THE MULTICHANNEL CHALLENGE
    ebook
    THE MULTICHANNEL CHALLENGE
    HUGH WILSON / ROD STREET / LINDSAY BRUCE
    While innovation in products and services continues apace, today’s competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi-channel world.This book is drawn from the experience of m...

    $1,420.00

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  • MEN OF PHYSICS LORD RAYLEIGH–THE MAN AND HIS WORK
    ebook
    MEN OF PHYSICS LORD RAYLEIGH–THE MAN AND HIS WORK
    ROBERT BRUCE LINDSAY
    Men of Physics: Lord Rayleigh–The Man and His Work presents an appraisal of the significance of Rayleigh's scientific work, together with extracts from his published papers. The book starts by providing a biographical sketch of John William Strutt, Third Baron Rayleigh (1842-1919). The text then discusses Lord Rayleigh's contributions to science, including the physical phenom...

    $970.00

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