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  • MANAGING ELECTRONIC MEDIA
    ebook
    MANAGING ELECTRONIC MEDIA
    JOAN VAN TASSEL / LISA POE-HOWFIELD
    This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book expla...

    $1,800.00

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