Búsqueda de LIBROS DEL AUTOR: lisa spiller

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  • DIRECT, DIGITAL & DATA-DRIVEN MARKETING
    ebook
    DIRECT, DIGITAL & DATA-DRIVEN MARKETING
    LISA SPILLER
    In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive ...

    $1,957.53

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  • SELLING & SALES MANAGEMENT
    ebook
    SELLING & SALES MANAGEMENT
    LISA SPILLER
    Packed with engaging examples and case studies from companies including Amazon, IBM, and Pepsi, as well as unique insights from sales professionals across the globe, this comprehensive textbook balances research, theory, and practice to guide students through the art and science of selling in a fast-changing and digital age. The text highlights the emerging role of storytelling...

    $2,044.92

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