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  • INNOVATION IN ADVERTISING AND BRANDING COMMUNICATION
    ebook
    INNOVATION IN ADVERTISING AND BRANDING COMMUNICATION
    LLUÍS MASMANCHÓN
    This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices. The editor combines the perspectives of an international group...

    $1,240.00

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