Búsqueda de LIBROS DEL AUTOR: lowrey tina m

3 resultados

lowrey tina m Eliminar filtro Quitar filtros
  • PSYCHOLINGUISTIC PHENOMENA IN MARKETING COMMUNICATIONS
    ebook
    PSYCHOLINGUISTIC PHENOMENA IN MARKETING COMMUNICATIONS
    TINA M. LOWREY
    The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars...

    $1,560.00

    Ver detalle
  • THE ROUTLEDGE COMPANION TO CONSUMER BEHAVIOR
    ebook
    THE ROUTLEDGE COMPANION TO CONSUMER BEHAVIOR
    MICHAEL R. SOLOMON AND TINA M. LOWREY
    The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topi...

    $1,600.00

    Ver detalle
  • CONTEMPORARY CONSUMPTION RITUALS
    ebook
    CONTEMPORARY CONSUMPTION RITUALS
    OTNES, CELE C. / LOWREY, TINA M.
    Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have change...

    $1,540.00

    Ver detalle