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  • CUSTOMER INSIGHT IN TOURISM
    ebook
    CUSTOMER INSIGHT IN TOURISM
    LUBOWIECKI-VIKUK, ADRIAN
    Customer Insight in Tourism: Segments, Profiles and Personas offers important insight into the phenomenon of new travellers and contemporary tools and techniques that help better recognize tourists and their changing needs. Using cutting-edge research, it explores contemporary customer trends and segmentation in tourism such as digitalization, authenticity in a virtual context ...

    $1,240.00

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