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  • BRAND VALUATION
    ebook
    BRAND VALUATION
    LUC PAUGAM / PAUL ANDRÉ / HENRI PHILIPPE / ROULA HARFOUCHE
    In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers, perceived as a critical component of enterprise value and often motivate large mergers and acquisitions. Yet, brands are a complex intangible asset, and their valuation is a difficult task requiring a variety of expert...

    $1,380.00

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