Búsqueda de LIBROS DEL AUTOR: luca m visconti

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  • GENDER AFTER GENDER IN CONSUMER CULTURE
    ebook
    GENDER AFTER GENDER IN CONSUMER CULTURE
    ELISABETH TISSIERDESBORDES / LUCA M VISCONTI
    Gender After Gender in Consumer Culture provides an updated discussion of how gender cuts across consumer culture, in light of increasing gender fragmentation and integration with other identity positions. Sex, the biological distinction male/female, and gender, which refers to a person’s sense of being male, female, or any other combinations of these, inform issues as varied a...

    $1,200.00

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  • MARKETING MANAGEMENT
    ebook
    MARKETING MANAGEMENT
    LUCA M. VISCONTI / ‎LISA PEÑALOZA / ‎NIL TOULOUSE
    Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of histori...

    $1,380.00

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