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  • INSIDE THE BBC AND CNN
    ebook
    INSIDE THE BBC AND CNN
    LUCY KÜNG-SHANKLEMAN
    Inside the BBC and CNN provides a unique insight into two of the world's best-known media organisations, during a period of great change and new challenges. The BBC and CNN have very different histories, remits and identities, but both must now compete to provide news in a media environment being reshaped by increasing competition, globalisation, digitisation and convergence. I...

    $1,120.00

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  • STRATEGIC MANAGEMENT IN THE MEDIA
    ebook
    STRATEGIC MANAGEMENT IN THE MEDIA
    LUCY KÜNG
    ′Its scope and learning are brilliant and dazzling.’ – Eli Noam, Columbia Business School  How did The New York Times transform its organisation for the digital age? How does Netflix drive performance through culture? Why did Disney struggle to find a CEO to replace Bob Iger? How did the BBC drive equal gender representation in its news programmes? The media industry is develop...

    $1,363.28

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