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  • SOCIAL MARKETING CASEBOOK
    ebook
    SOCIAL MARKETING CASEBOOK
    JEFF FRENCH / ROWENA MERRITT / LUCY REYNOLDS
    Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied ...

    $1,552.04

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