Búsqueda de LIBROS DEL AUTOR: luiz moutinho

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  • THE ROUTLEDGE COMPANION TO MARKETING RESEARCH
    ebook
    THE ROUTLEDGE COMPANION TO MARKETING RESEARCH
    LEN TIU WRIGHT / LUIZ MOUTINHO / MERLIN STONE / RICHARD P. BAGOZZI
    This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for ...

    $1,260.00

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  • CONTEMPORARY ISSUES IN STRATEGIC MANAGEMENT
    ebook
    CONTEMPORARY ISSUES IN STRATEGIC MANAGEMENT
    PAUL PHILLIPS / LUIZ MOUTINHO
    Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management. Movi...

    $2,420.00

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  • THE ROUTLEDGE COMPANION TO THE FUTURE OF MARKETING
    ebook
    THE ROUTLEDGE COMPANION TO THE FUTURE OF MARKETING
    MOUTINHO, LUIZ / BIGNÉ, ENRIQUE / MANRAI, AJAY K.
    The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Par...

    $1,380.00

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  • STATISTICAL MODELING FOR MANAGEMENT
    ebook
    STATISTICAL MODELING FOR MANAGEMENT
    GRAEME D HUTCHESON / LUIZ MOUTINHO
    Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solv...

    $2,005.60

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  • PROBLEMS IN MARKETING
    ebook
    PROBLEMS IN MARKETING
    LUIZ MOUTINHO / CHARLES S CHIEN
    Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the ...

    $1,880.25

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