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  • TRANSFORMATIONS OF RETAILING IN EUROPE AFTER 1945
    ebook
    TRANSFORMATIONS OF RETAILING IN EUROPE AFTER 1945
    LYDIA LANGER
    After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adaptation of innovations which already had been implemented in the USA during the interwar period, revolutionized the world of getting and spending. But the im...

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