Búsqueda de LIBROS DEL AUTOR: lynette ryals

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  • KEY ACCOUNT PLANS
    ebook
    KEY ACCOUNT PLANS
    LYNETTE RYALS / MALCOLM MCDONALD
    To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald.Key Account Management is proven to deliver substantial benefits to the bottom line. Best practice companies know that real results from managing powerful customers are not ac...

    $1,840.00

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  • CUSTOMER RELATIONSHIP MANAGEMENT
    ebook
    CUSTOMER RELATIONSHIP MANAGEMENT
    SIMON KNOX / ADRIAN PAYNE / LYNETTE RYALS / STAN MAKLAN / JOE PEPPARD
    Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme. The book backs up these five processes - strategy development, value creation, channel and...

    $2,000.00

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