Búsqueda de LIBROS DEL AUTOR: lynn r kahle

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  • CROSS-NATIONAL CONSUMER PSYCHOGRAPHICS
    ebook
    CROSS-NATIONAL CONSUMER PSYCHOGRAPHICS
    ERDENER KAYNAK / LYNN R KAHLE
    What makes consumers behave as they do?Just as demographics examine the “who” of consumer behavior, psychographics examine the “why”. Psychographics show the motivations that people have in regard to purchasing products and choosing a lifestyle. The measurement approaches of psychographics utilize a combination of the personality, social value, and demographic variables. Cross-...

    $1,239.00

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  • COMMUNICATING SUSTAINABILITY FOR THE GREEN ECONOMY
    ebook
    COMMUNICATING SUSTAINABILITY FOR THE GREEN ECONOMY
    LYNN R KAHLE / EDA GUREL-ATAY
    With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessaril...

    $1,559.00

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  • MARKETPLACE LIFESTYLES IN AN AGE OF SOCIAL MEDIA: THEORY AND METHODS
    ebook
    MARKETPLACE LIFESTYLES IN AN AGE OF SOCIAL MEDIA: THEORY AND METHODS
    LYNN R KAHLE / PIERRE VALETTE-FLORENCE
    This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lif...

    $1,999.00

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  • CONSUMER BEHAVIOR KNOWLEDGE FOR EFFECTIVE SPORTS AND EVENT MARKETING
    ebook
    CONSUMER BEHAVIOR KNOWLEDGE FOR EFFECTIVE SPORTS AND EVENT MARKETING
    KAHLE, LYNN R. / CLOSE, ANGELINE G.
    The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in usin...

    $1,399.00

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  • EUROMARKETING AND THE FUTURE
    ebook
    EUROMARKETING AND THE FUTURE
    ERDENER KAYNAK / LYNN R KAHLE
    Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting research and theory on where they’ve been, where they’re going, and what’s likely...

    $699.00

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  • CREATING IMAGES AND THE PSYCHOLOGY OF MARKETING COMMUNICATION
    ebook
    CREATING IMAGES AND THE PSYCHOLOGY OF MARKETING COMMUNICATION
    KAHLE, LYNN R. / KIM, CHUNG-HYUN
    The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importan...

    $899.00

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