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  • RETURN ON INVESTMENT IN MEETINGS & EVENTS
    ebook
    RETURN ON INVESTMENT IN MEETINGS & EVENTS
    M. THERESA BREINING / JACK J. PHILLIPS / PATRICIA PULLIAM PHILLIPS
    The Phillips ROI Methodology™ utilizes five levels of evaluation, which are essential in determining the return on investment.At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almost all organizations evaluate at Level 1, usually with a generic, end-of-meeting questionnaire. While this level of evaluation is import...

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