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  • ONLINE CONSUMER PSYCHOLOGY
    ebook
    ONLINE CONSUMER PSYCHOLOGY
    HAUGTVEDT, CURTIS P. / MACHLEIT, KAREN A. / YALCH, RICHARD
    Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior i...

    $2,500.00

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