Búsqueda de LIBROS DEL AUTOR: malcolm mcdonald

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  • MALCOLM MCDONALD ON VALUE PROPOSITIONS
    ebook
    MALCOLM MCDONALD ON VALUE PROPOSITIONS
    MALCOLM MCDONALD / GRANT OLIVER
    While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively. This book will show you how to develop a financially quantified value proposition that drives growth. A value proposition is an innovation or feature that clarifies a company's core purpose and id...

    $799.00

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  • 100 PRACTICAL WAYS TO IMPROVE CUSTOMER EXPERIENCE
    ebook
    100 PRACTICAL WAYS TO IMPROVE CUSTOMER EXPERIENCE
    MARTIN NEWMAN / MALCOLM MCDONALD
    FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused...

    $799.00

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  • MALCOLM MCDONALD ON KEY ACCOUNT MANAGEMENT
    ebook
    MALCOLM MCDONALD ON KEY ACCOUNT MANAGEMENT
    MALCOLM MCDONALD / BETH ROGERS
    Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of serving key accounts can erode profitability unless they are thoroughly understoo...

    $799.00

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  • MALCOLM MCDONALD ON MARKETING PLANNING
    ebook
    MALCOLM MCDONALD ON MARKETING PLANNING
    MALCOLM MCDONALD
    A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, sett...

    $799.00

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  • POCKET GUIDE TO SELLING SERVICES AND PRODUCTS
    ebook
    POCKET GUIDE TO SELLING SERVICES AND PRODUCTS
    PETER MORRIS / MALCOLM MCDONALD
    First published in 1995. This pocket guide is a cartoon book with a serious message -it explores the world of commercial transactions: selling products and services. It will take the salesperson through the course of the sales process in an informative and entertaining way. Selling Services and Products begins by establishing an understanding of customers' needs and moves thro...

    $980.00

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  • THE COMPLETE MARKETER
    ebook
    THE COMPLETE MARKETER
    MALCOLM MCDONALD / MIKE MELDRUM
    What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is broken down into easily digestible chapters on topics such as digital marketing, understanding consumers, unde...

    $699.00

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  • MARKETING PLANNING FOR SERVICES
    ebook
    MARKETING PLANNING FOR SERVICES
    ADRIAN PAYNE / MALCOLM MCDONALD
    Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing...

    $1,800.00

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  • KEY ACCOUNT PLANS
    ebook
    KEY ACCOUNT PLANS
    LYNETTE RYALS / MALCOLM MCDONALD
    To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald.Key Account Management is proven to deliver substantial benefits to the bottom line. Best practice companies know that real results from managing powerful customers are not ac...

    $1,840.00

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  • MARKETING PLANS: HOW TO PREPARE THEM, HOW TO USE THEM
    ebook
    MARKETING PLANS: HOW TO PREPARE THEM, HOW TO USE THEM
    MCDONALD, MALCOLM
    At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a practical guide which tells them how to prepare and use a marketing plan. In this new edition of Marketing Plans, one of the world's leading marketing educators has greatly expanded his book to include the key recent developments ...

    $636.00

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  • MARKETING DUE DILIGENCE: RECONNECTING STRATEGY TO SHARE PRICE
    ebook
    MARKETING DUE DILIGENCE: RECONNECTING STRATEGY TO SHARE PRICE
    MCDONALD, MALCOLM / WARD, KEITH / SMITH, BRIAN
    At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors, obsessed with branding and other promotional tactics, miss this fundamental truth of modern business and so destroy the wealth of their compa...

    $699.00

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