Búsqueda de LIBROS DEL AUTOR: mara einstein

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  • SELLING THE SACRED
    ebook
    SELLING THE SACRED
    MARA EINSTEIN, SARAH MCFARLAND TAYLOR
    There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various forms of religion/marketing collaboration look like in the twenty-first century, and what does this tell us about American cultur...

    $1,160.00

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  • BRANDS OF FAITH
    ebook
    BRANDS OF FAITH
    MARA EINSTEIN
    In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom ...

    $1,160.00

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  • MEDIA DIVERSITY
    ebook
    MEDIA DIVERSITY
    MARA EINSTEIN
    Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to ex...

    $1,120.00

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