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  • HUMOR IN ADVERTISING
    ebook
    HUMOR IN ADVERTISING
    MARC G. WEINBERGER
    Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensiv...

    $1,200.00

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