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  • LOYALTY MANAGEMENT
    ebook
    LOYALTY MANAGEMENT
    CRISTINA ZILIANI / MARCO IEVA
    In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in loyalty management. Loyalty management is increasingly identified with the design and management of a quality customer experience in the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practic...

    $1,260.00

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