Búsqueda de LIBROS DEL AUTOR: marcos fava neves

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  • DEMAND DRIVEN STRATEGIC PLANNING
    ebook
    DEMAND DRIVEN STRATEGIC PLANNING
    MARCOS FAVA NEVES
    This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge the gap between long- and short-term strategy; a vision of a company as an integrated network, full of relationships t...

    $1,139.00

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  • MARKETING METHODS TO IMPROVE COMPANY STRATEGY
    ebook
    MARKETING METHODS TO IMPROVE COMPANY STRATEGY
    MARCOS FAVA NEVES / LUCIANO THOME E CASTRO / MATHEUS ALBERTO CONSOLI
    The authors of this book present several central business methods throughout all chapters. Every method introduced in Marketing Methods to Improve Company Strategy has a strong market driven philosophy. These methods are intended to adjust the firm to consumer needs, considering the presence of competitors in their marketplace. In addition, the book wants to show how it may be ...

    $1,099.00

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