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  • QUALITATIVE CONTENT ANALYSIS IN PRACTICE
    ebook
    QUALITATIVE CONTENT ANALYSIS IN PRACTICE
    MARGRIT SCHREIER
    Qualitative content analysis is a powerful method for analyzing large amounts of qualitative data collected through interviews or focus groups. It is frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method. In one of the first to focus on qualitative content analysis, Margrit Schreier takes s...

    $1,793.47

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