Búsqueda de LIBROS DEL AUTOR: maria g piacentini and charles c cui

1 resultados

maria g piacentini and charles c cui Eliminar filtro Quitar filtros
  • MULTICULTURAL PERSPECTIVES IN CUSTOMER BEHAVIOUR
    ebook
    MULTICULTURAL PERSPECTIVES IN CUSTOMER BEHAVIOUR
    MARIA G. PIACENTINI AND CHARLES C. CUI
    With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important themes raised in the most recent marketing literature, such as: global consumer ...

    $1,320.00

    Ver detalle