Búsqueda de LIBROS DEL AUTOR: maria jesus jerez jerez

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  • THE ROLE OF ARTIFICIAL INTELLIGENCE IN THE TOURISM AND HOSPITALITY SECTOR
    ebook
    THE ROLE OF ARTIFICIAL INTELLIGENCE IN THE TOURISM AND HOSPITALITY SECTOR
    JESUS JEREZ-JEREZ, MARIA
    This timely, expert-led book brings together the latest academic and practitioner insights on AI technology within the hospitality and tourism industries. The disruptive nature of AI is captured in a logically structured and accessible way, with global case studies covering the latest technological developments in AI via a wide range of detailed, ‘real-world’ examples designed ...

    $1,160.00

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  • ENTREPRENEURIAL INNOVATION IN THE INTERNATIONAL BUSINESS OF TOURISM
    ebook
    ENTREPRENEURIAL INNOVATION IN THE INTERNATIONAL BUSINESS OF TOURISM
    MARÍA JESÚS JEREZ-JEREZ
    This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning. The dynamic characteristic of the tourism industry under the influence of micro and macro environment factors requires future professionals to...

    $1,240.00

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