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  • DIGITAL TRANSFORMATION AND CORPORATE BRANDING
    ebook
    DIGITAL TRANSFORMATION AND CORPORATE BRANDING
    MARIA TERESA CUOMO
    Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation. The book brings tog...

    $1,160.00

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