Búsqueda de LIBROS DEL AUTOR: marian barnes

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  • BUILDING CUSTOMER-BRAND RELATIONSHIPS
    ebook
    BUILDING CUSTOMER-BRAND RELATIONSHIPS
    DON E. SCHULTZ / BETH E. BARNES / HEIDI F. SCHULTZ / MARIAN AZZARO
    Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the role of the marketer is to help cu...

    $1,760.00

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  • HEALTH ACTION ZONES
    ebook
    HEALTH ACTION ZONES
    MARIAN BARNES
    Health Action Zones (HAZ) were one of the earliest and most prominent area-based initiatives launched by the New Labour government in England soon after it came to power in 1997. Written by members of the team undertaking the national evaluation of HAZ, this book examines the initiative’s development and impact from a variety of perspectives. It outlines important features of t...

    $1,540.00

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