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  • DAYTIME TELEVISION PROGRAMMING
    ebook
    DAYTIME TELEVISION PROGRAMMING
    MARILYN J. MATELSKI
    Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics on daytime programming, analyses investment yields, and highlights audience expectations. Discussions of specific daytime shows teach...

    $800.00

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