Búsqueda de LIBROS DEL AUTOR: marilyn stone

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  • FUNDAMENTALS OF MARKETING
    ebook
    FUNDAMENTALS OF MARKETING
    MARILYN STONE
    Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of ...

    $2,220.00

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  • INTERNATIONAL STRATEGIC MARKETING
    ebook
    INTERNATIONAL STRATEGIC MARKETING
    J.B. MCCALL / MARILYN STONE
    As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include: marketing information systems marketing research product development pricing issues int...

    $1,460.00

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  • URBAN NEIGHBORHOODS IN A NEW ERA
    ebook
    URBAN NEIGHBORHOODS IN A NEW ERA
    CLARENCE N. STONE / ROBERT P. STOKER / JOHN BETANCUR / SUSAN E. CLARKE / MARILYN DANTICO / MARTIN HORAK /  
    For decades, North American cities racked by deindustrialization and population loss have followed one primary path in their attempts at revitalization: a focus on economic growth in downtown and business areas. Neighborhoods, meanwhile, have often been left severely underserved. There are, however, signs of change. This collection of studies by a distinguished group of politic...

    $559.12

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