Búsqueda de LIBROS DEL AUTOR: mario glowik

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  • GLOBAL STRATEGY IN THE SERVICE INDUSTRIES
    ebook
    GLOBAL STRATEGY IN THE SERVICE INDUSTRIES
    MARIO GLOWIK
    Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments. Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original...

    $1,480.00

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  • BUSINESS-TO-BUSINESS
    ebook
    BUSINESS-TO-BUSINESS
    MARIO GLOWIK / SARAH MARIA BRUHS
    Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad...

    $1,800.00

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