Búsqueda de LIBROS DEL AUTOR: mario mazzocchi

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  • STATISTICS FOR MARKETING AND CONSUMER RESEARCH
    ebook
    STATISTICS FOR MARKETING AND CONSUMER RESEARCH
    MARIO MAZZOCCHI
    Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied.   The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software incl...

    $1,965.91

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