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  • THE NEW BRAND SPIRIT
    ebook
    THE NEW BRAND SPIRIT
    CHRISTIAN CONRAD / MARJORIE ELLIS THOMPSON
    Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their socially responsible rhetoric. Based on close to one hundred in-depth interviews w...

    $1,120.00

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