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  • RETAIL LOCATION PLANNING IN AN ERA OF MULTI-CHANNEL GROWTH
    ebook
    RETAIL LOCATION PLANNING IN AN ERA OF MULTI-CHANNEL GROWTH
    MARK BIRKIN / GRAHAM CLARKE / MARTIN CLARKE
    The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a very wide range of businesses. This is true within domestic markets, but especially so for increasingly global corporations, as sharehol...

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