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  • ATTRIBUTION THEORY
    ebook
    ATTRIBUTION THEORY
    MARK MARTINKO
    With Special Contributions from Bernard Weiner Ph.D. (UCLA) and Robert Lord Ph.D. (Univ. of Akron)Attribution theory is concerned with peoples causal explanation for outcomes: successes and failures. The basic premise is that beliefs about outcomes are a primary determinant of expectations and, consequently, future behavior. Attribution theory articulates how this process occur...

    $3,800.00

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