Búsqueda de LIBROS DEL AUTOR: mark w johnston

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  • CONTEMPORARY SELLING
    ebook
    CONTEMPORARY SELLING
    MARK W. JOHNSTON / GREG W. MARSHALL / JESSICA L. OGILVIE
    Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. It is ...

    $2,320.00

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  • SALES FORCE MANAGEMENT
    ebook
    SALES FORCE MANAGEMENT
    MARK W. JOHNSTON / GREG W. MARSHALL / JESSICA L. OGILVIE
    This 14th edition of Sales Force Management continues to build on the book’s reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. By identifying recent trends and applications, Sales Force Management combines real-world sales management best practices with cutting-edge theory and empirical research in a single, author...

    $2,320.00

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