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  • PR TECHNOLOGY, DATA AND INSIGHTS
    ebook
    PR TECHNOLOGY, DATA AND INSIGHTS
    MARK WEINER
    Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability. Now, technology, data and insights inform more meaningful objectives and elevate performance evaluation. The result is a positive return on PR investment, reduced reputational risk and optimal efficiency....

    $979.00

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