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  • MARKETING DISCOURSE
    ebook
    MARKETING DISCOURSE
    PER SKÅLÉN / MARTIN FOUGÈRE / MARKUS FELLESSON
    The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a social critique and evaluation of marketing. The book offers a critical survey of th...

    $340.00

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