Búsqueda de LIBROS DEL AUTOR: marlen gabriele arnold

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  • BASE OF THE PYRAMID MARKETS IN LATIN AMERICA
    ebook
    BASE OF THE PYRAMID MARKETS IN LATIN AMERICA
    XIMENA RUEDA FAJARDO, MARLEN GABRIELE ARNOLD, JUDY N. MUTHURI AND STEFAN GOLD
    This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors, and entrepreneurs. Deep inequalities, violence, and urbanisation characterise the region. Despite the reduction of poverty observed during the first two decades of the 21st century, Latin America is the most unequ...

    $1,200.00

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  • BASE OF THE PYRAMID MARKETS IN AFRICA
    ebook
    BASE OF THE PYRAMID MARKETS IN AFRICA
    JUDY N. MUTHURI / ‎MARLEN GABRIELE ARNOLD / ‎STEFAN GOLD
    This book focuses on the Base of the Pyramid (BOP) in Africa and examines the role of the private sector in the fight against poverty. The BOP concept, which is a market-based approach to poverty eradication, presents a great avenue for businesses to develop opportunities and new business models that enable and empower those in the BOP population in Africa to raise their socio-...

    $1,200.00

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  • BASE OF THE PYRAMID MARKETS IN ASIA
    ebook
    BASE OF THE PYRAMID MARKETS IN ASIA
    MARLEN GABRIELE ARNOLD, STEFAN GOLD, JUDY N. MUTHURI, AND XIMENA RUEDA
    The Innovation and Sustainability in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes, and various aspects of interest across four key geographical regions where Base of the Pyramid (BOP) markets are located – Latin America, Asia, Africa, and affluent countries. This book focuses on the BOP markets in Asia, and in particular t...

    $1,200.00

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