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  • DIGITAL ANALYTICS FOR MARKETING
    ebook
    DIGITAL ANALYTICS FOR MARKETING
    A. KARIM FEROZ / GOHAR F. KHAN / MARSHALL SPONDER
    This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large...

    $1,420.00

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