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  • FOCUS GROUP RESEARCH
    ebook
    FOCUS GROUP RESEARCH
    MARTHA ANN CAREY / JO-ELLEN ASBURY
    This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the populat...

    $1,100.00

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