Búsqueda de LIBROS DEL AUTOR: martin hingley

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  • MARKET ORIENTATION
    ebook
    MARKET ORIENTATION
    MARTIN HINGLEY / PAUL CUSTANCE
    Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to w...

    $4,500.00

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  • THE CRISIS OF FOOD BRANDS
    ebook
    THE CRISIS OF FOOD BRANDS
    MARTIN K. HINGLEY
    Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement. The success of the agri-food industry and many of our household brand names will depend on how much you understand about these changes and the extent to which you can deliver secure and competitive...

    $1,460.00

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  • THE NEW CULTURES OF FOOD
    ebook
    THE NEW CULTURES OF FOOD
    MARTIN K. HINGLEY
    Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam Lindgreen and Martin K. Hingley draw on research into European, Latin American and (Near ...

    $1,120.00

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