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  • INTERNATIONAL MARKETING (RLE INTERNATIONAL BUSINESS)
    ebook
    INTERNATIONAL MARKETING (RLE INTERNATIONAL BUSINESS)
    COLIN GILLIGAN / MARTIN HIRD
    This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between diffe...

    $1,320.00

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