Búsqueda de LIBROS DEL AUTOR: martin p davidson

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  • THE CONSUMERIST MANIFESTO
    ebook
    THE CONSUMERIST MANIFESTO
    MARTIN P. DAVIDSON
    Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embraced and apotheosised by the 80s. The Consumerist Manifesto is the first book to examine the advertising process from within the agency itself, and from the wider perspective of advertising's dual relationship as both cons...

    $1,120.00

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