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  • OPEN INNOVATION IN THE FOOD AND BEVERAGE INDUSTRY
    ebook
    OPEN INNOVATION IN THE FOOD AND BEVERAGE INDUSTRY
    MARTINEZ, MARIAN GARCIA
    Food and beverage companies are increasingly choosing to enhance internal idea development by pursuing an ‘open innovation’ approach, allowing the additional exploitation of external ideas and paths to market. Drawing on a range of important case studies, Open innovation in the food and beverage industry investigates the challenges and opportunities afforded by the incorporatio...

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